"A process that can allow an organisation to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage." David Aaker.
Winning strategies are rarely developed without market research, market analysis and careful consideration of alternatives. For your business to succeed, you have to understand your market, your competitor’s offering and activity and the customer’s view. Having this knowledge will ensure that we can produce a robust and intelligent marketing strategy and a marketing plan that will be effective.
"The process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.' Wikipedia.
We can conduct market research on the target audience or your existing customers, finding out ways to improve and increase your business and will interpret the findings into effective marketing solutions and implement communications on your behalf.
We have experience in developing, commissioning and undertaking research or can work with specialist market research companies. There are many online tools available like Survey Monkey for a quick check or market research focus groups and syndicated research for more detail to understand the market, customer view and help develop your business further.
A marketing plan is a comprehensive blueprint which outlines marketing activity. A marketing planning process will be put in place when we recommend marketing communications appropriate for your business.
The promotion of the business will be the key to building sales and choosing the right channel for your promotion is important. You will want the best exposure to the most appropriate target audience to ensure people are aware of your product, service or brand.
Our recommendations will be knowledge based - market research, business insights, analytics and any previous effectiveness tracking and results. Other factors such as appropriate communications channel, target audience behaviour, budget available and external factors of competitor activity and legal restrictions will also factored in.
We can produce an annual marketing plan, with quantified marketing objectives so the effectiveness of campaigns can be measured. At quarterly reviews we can take a best practise approach refining and improving activity on an on going basis.
Check out our Free Marketing Plan Template in the Learning Zone