Marketing Training

How to Write A Marketing Plan - Quick Fix

Overview

An effective marketing plan will act as a reference document to help you execute your marketing strategy.   It will also help you to develop a methodical approach to creating products and services to satisfy your customer needs.  This half day course is designed to help you write better marketing plans by providing a clear framework for marketing planning.

Who should attend?

This course is especially useful for marketing managers having to prepare a marketing plan for the first time as well as more experienced marketers who may be reviewing the effectiveness of their current plans. Senior managers will also find this workshop invaluable for evaluating the plans submitted to them by specialists.

What you'll learn (half day programme )

  • Why the marketing planning process is important
  • Understanding the customer
  • Objective setting
  • Strategy; segmentation, positioning and brand
  • Tactics; outline of the marketing mix

Workshops are available on request

How To Write A Marketing Plan

Overview

How to plan, create and deliver the marketing strategy that truly exploits the marketing channels your customers have adopted. This one-day marketing planning course gives you the roadmap for strategies that are prioritised according to immediate gains and longer-term initiatives. It will help you refine your marketing activities, ensuring you not only compete but you win.  This course is designed to help you write better marketing plans by providing a clear framework, allowing you to apply the principles presented to relevant examples.

Who should attend?

This course is especially useful for marketing managers having to prepare a marketing plan for the first time as well as more experienced marketers who may be reviewing the effectiveness of their current plans. Senior managers will also find this workshop invaluable for evaluating the plans submitted to them by specialists.

What you’ll learn (full day programme)

  • Why the marketing planning process is important
  • How to conduct a marketing audit including an internal and external audit, SWOT analysis and key issues analysis
  • How to set objectives and generate alternative growth strategies, including market penetration, market development, new product development and diversification
  • How to use market segmentation, brand and positioning effectively
  • The outline marketing mix
  • Implementation, control and measurement
  • Action planning and review

Workshops are available on request