Digital Marketing

We know that the internet is a great leveller for businesses and online marketing can be a quick and inexpensive channel to reach your target audience. Search engines like Google give a higher ranking to websites that have good quality and relevant content regardless of their size. 

You don’t need to spend a fortune on search engine optimisation as companies with small budgets can also benefit from promoting their business online if they take the right advice.

Keeping a website up-to-date is important and as part of your marketing planning, we can help you develop a content strategy and a content plan that will keep your customers visiting.

We’re experienced in website development from simple content management systems to more complex ecommerce sites. If you have an existing website we can review it and make recommendations to help drive visitors to your site and optimise conversion rates. 

The web is cost effective as it can reach large numbers of potential customers and we will constantly review your analytics and do more of what works best.  We can track effectiveness of marketing campaigns and ensure you get a good return on your marketing investment.

Here are some of the services we can offer:

Website design and buildWebsite design and build

To reflect your brand, provide relevant content and convert visitors

 

Conversion optimisationConversion optimisation

To convert visitors to leads and sales

 

Search marketingSearch marketing

Make sure customers find your website

 

Social MediaSocial media

Join the online conversation and build your brand

 

PRPR

Build brand reputation and get traffic to your site from media coverage

 

AdvertisingAdvertising

Raise brand awareness and get sales

 

Affiliate marketingAffiliate marketing

Broaden the reach of marketing or monetise your website

 

Content marketingContent marketing

That builds brands and attracts customers

 

Email marketingEmail marketing

Connect directly with prospects to build relationships, sell and cross sell

 

 

Inbound Marketing

At The Marketing Mentor we use inbound marketing techniques to promote our own business and adopt these methods for clients too.  It focuses on creating quality content to pull people toward your company and product by aligning the content you publish with your customer’s interests.

By creating content specifically designed to appeal to your customers, inbound attracts qualified prospects to your business and keeps them coming back.

Major themes:

  • Content Creation - You create targeted content that answers your customer's basic questions and needs, and you share that content far and wide.
  • Lifecycle Marketing - You recognize that people go through stages as they interact with your company, and that each stage requires different marketing actions.
  • Personalisation - As you learn more about your leads over time, you can better personalize your messages to their specific needs.
  • Multi-channel - Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.

 

The diagram below courtesy of Hubspot explains the techniques.