We know that the internet is a great leveller for businesses and online marketing can be a quick and inexpensive channel to reach your target audience. Search engines like Google give a higher ranking to websites that have good quality and relevant content regardless of their size.
You don’t need to spend a fortune on search engine optimisation as companies with small budgets can also benefit from promoting their business online if they take the right advice.
Keeping a website up-to-date is important and as part of your marketing planning, we can help you develop a content strategy and a content plan that will keep your customers visiting.
We’re experienced in website development from simple content management systems to more complex ecommerce sites. If you have an existing website we can review it and make recommendations to help drive visitors to your site and optimise conversion rates.
The web is cost effective as it can reach large numbers of potential customers and we will constantly review your analytics and do more of what works best. We can track effectiveness of marketing campaigns and ensure you get a good return on your marketing investment.
Here are some of the services we can offer:
Website design and build
To reflect your brand, provide relevant content and convert visitors
To convert visitors to leads and sales
Make sure customers find your website
Join the online conversation and build your brand
Build brand reputation and get traffic to your site from media coverage
Raise brand awareness and get sales
Broaden the reach of marketing or monetise your website
That builds brands and attracts customers
Connect directly with prospects to build relationships, sell and cross sell
At The Marketing Mentor we use inbound marketing techniques to promote our own business and adopt these methods for clients too. It focuses on creating quality content to pull people toward your company and product by aligning the content you publish with your customer’s interests.
By creating content specifically designed to appeal to your customers, inbound attracts qualified prospects to your business and keeps them coming back.
The diagram below courtesy of Hubspot explains the techniques.