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Keywords Are Dead.  Long Live User Intent

Keywords Are Dead. Long Live User Intent

Some say Google's Hummingbird algorithm update in 2013 killed keywords but for genuine marketers it’s never been about stuffing keywords into a page to improve... Read more

Tips For Business To Business Marketing in Social Media

Tips For Business To Business Marketing in Social Media

Savvy B2B marketers know that to attract business customers you must not only create great content to improve SEO but you must share it on... Read more

Guerrilla Marketing Without The Risk

When the term was first used in 1984 by Jay Conrad Levinson in his book Guerrilla Marketing  its practice was largely ignored by traditional marketers... Read more

How to develop a content marketing strategy

How To Develop A Content Marketing Strategy

In the 90s, Bill Gates predicted the importance of content marketing in his essay ‘Content is King’, saying: “Those who succeed will propel the Internet... Read more

How To Monetise Your Website

How To Monetise Your Website

You've developed your website, are updating the content and increasing visitor numbers month-on-month.  But if you are a publisher of content how do you make money... Read more

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