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Email marketing

Email Newsletters: How To Create Newsletters That Convert

In our previous blog – Email Newsletters: Why They Are Important – we covered why you shouldn’t disregard email marketing and how it can... Read more

Email Newsletters; Why They Are Important

Email Newsletters: Why They Are Important

Not so long ago we didn't get many emails so it was exciting when an email pinged into your inbox after a long wait, with... Read more

What Are Customer Personas And Why Do We Need Them?

Customer Personas is a relatively new term for the traditional practice of  understanding your customer so you can satisfy their needs.  In the old days,... Read more

How Technology Has Changed PR Practice For The Better

How Technology Has Changed PR Practice For The Better

I need to start this post with a confession -  I've not been active in PR for a few years and the thought of building... Read more

Key Online Marketing Metrics To Measure Website Performance

Key Online Marketing Metrics To Measure Website Performance

In the old days when marketing couldn't be easily measured, there was a popular saying: 'I know 50% of my advertising works, I just don't... Read more

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